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FOR IMMEDIATE RELEASE

Desperate Housewives Star Eva Longoria Uses Her Celebrity Status to Raise Money for Children with Cancer

Celebrity-Driven Auction Featured on www.CharityFolks.com Includes Opportunity to Get Eva's Red Carpet Ready Look with All-Star Glam Squad Ken Paves, Elan Bongiorno and Fashion Police and Stylist to the Stars, Robert Verdi

NEW YORK, NY – SEPTEMBER 20, 2006 - Eva Longoria has won America's heart as everyone's favorite domestic diva. But what many do not know is that she has a passion for charitable causes. As the National Spokesperson for PADRES Contra El Cáncer (PADRES), a non-profit organization committed to improving the quality of life for Latino children with cancer and their families, Longoria is using her celebrity status and Hollywood connections to help raise money for the organization through the "Eva Longoria and Friends" Online Auction.

The Eva Longoria and Friends Online Auction gives Longoria fans and PADRES supporters around the world the chance not only to help PADRES, but also to bid on once-in-a-lifetime experiences such as the opportunity to get glammed up by Eva’s own team of All-Star stylists - Ken Paves, Elan Bongiorno and Robert Verdi. Auction packages include, but are not limited to:

  • A walk-on role on Desperate Housewives
  • Eva's EMMY® Gift Bag
  • A $1,000 shopping spree at L.A. boutique Lisa Kline with Eva and her celebrity stylist Robert Verdi. The winner will be featured in an upcoming issue of In Touch magazine while entertainment television news program Extra will tape a behind-the-scenes look at the experience.
  • A batting lesson with Major League Baseball All-Star Nomar Garciaparra
  • The chance to play a game of basketball with your friends on the STAPLES Center court

"Our online auction has something for everyone," said Longoria. "Whether you like sports, entertainment or fashion, you’ll definitely find something fun and exciting to bid on, which is great since all proceeds benefit a worthy cause."

Bidding for the Eva Longoria and Friends Online Auction continues through October 10 on www.CharityFolks.com.

About Padres

PADRES Contra El Cáncer is a non-profit organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL races and ethnic origins. No family is turned away. Celebrating over 20 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization's National Spokesperson. To learn more about PADRES, visit www.IamHope.org.

About Charity Folks

Charity Folks is the leading online marketplace for nonprofit fundraising, corporate cause-related marketing campaigns and celebrity-driven charity events; a cross-market penetration that has made us the "go-to" in the field of ePhilanthropy. CF special partners include hallmark nonprofits, such as Entertainment Industry Foundation and The World Wildlife Fund; A-list celebrities, such as Alicia Keys and Morgan Freeman; and top-brand corporations, including Toyota and The Knot.com. CF auctions have attracted millions of visitors and received wide coverage in major media outlets, including The New York Times, USA Today, The Wall Street Journal, People, US Weekly, Newsweek, Fortune, Fox News, CNN, The Today Show, Good Morning America, and Entertainment Tonight.

Contact

Maribel De La Torre
PADRES
323.850.7901 x 224 (office)
mdelatorre@IamHope.org

Lelani Clark
Charity Folks
(646) 747-5961