PADRES Announces
Beto Cuevas as Latino Market Spokesperson

Beto Cuevas will now join Eva Longoria as a Spokesperson for PADRES Contra El Cáncer. Beto is widely recognized within the Latino Community and utilizes his platform as a musician, Latin Grammy Award Nominee and judge on the hit TV show La Voz to raise awareness about pediatric cancer.

Beto first became involved with PADRES when he performed with former band members of La Ley, at PADRES’ 2004 ‘El Sueno de ESPERANZA’ Gala. His involvement only grew from there as he saw the need to spread PADRES’ message of HOPE to children battling cancer and other blood disorders. In 2006 Beto became a PADRES Ambassador devoting countless hours andraising thousands of dollars for the organization.

Beto’s commitment as PADRES’ Latino Market Spokesperson is one that he has made whole-heartedly. As the need for PADRES programs and services continue to grow, Beto has sought out to provide support to the organization through his music. Funds raised will be directed to further PADRES’ nationwide expansion, specifically targeting California, Nevada, Southern Florida and New York City.

PADRES is grateful to have Beto as part of our family and championing PADRES’ mission: To improve the Quality of Life for Children with Cancer and their Families.